SecretService™ was developed exclusively for main dealers to win more aftersales market share of 3+ y/o vehicles
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Why SecretService™?
Gain new conquest customers
Win Back 70% (Average) Lapsed Customers
Take market share of segment 2 & 3
Restore absorption performance
13% (average) Higher Invoice Value
Find out which customers are going to leave before they do
Operating profit of 30%+
Guaranteed 400% Revenue Return
How SecretService™ Works
- 50% of SecretService™ bookings are from targeted ads - Consumers are conditioned to believe Franchise servicing is expensive, and often ignore your ads. SecretService™ marketing attracts customers who would normally book at a fast-fit, winning on average 70% of new customers.
- The other 50% are from BookMyGarage.com - using the same service schedules with competitive pricing, dealers can compete apples-for-apples whilst also protecting their brand values.
- 2020 returned £376 in Revenue for every £100 invested in SecretService™
- Real-time reporting - fully understand & present detail on all of the major KPIs
Partnering with the UK's leading retailer groups
Testimonials
Julian Bawdon, Director, Baylis Group
We specifically wanted to attract more ‘All makes and models’ servicing into our 8 workshops. The result of the campaign to date achieved just that, but also exceeded our expectations in that over 90% of the 1200 odd bookings so far have been conquest customers. It keeps our workshops busy whilst also returning profit. There’s no hassle, just new customers every day. I’ve recommended SecretService™ to other Vauxhall dealerships who have also seen the benefits of growing their share of local aftersales in this way.
Richard Martin, Finance Director, Johnsons Cars.
Having recently conducted a successful and profitable pilot with SecretService™, Johnsons Cars will now be rolling this innovative product out across the group.
The programme fits strategically within our core service operations and we look forward to strengthening our relationship with Karen and the SecretService™ team moving forward.
